Elder Scrolls V: Skyrim Director Todd Howard has spoken up about the current pricing strategies used by video game developers and surprisingly he thinks that they are too expensive.
The developer said “I’ve thought for a long time that games are too expensive,” going on to say “I don’t put us in that category of course – for what we give you, for sixty bucks or however many ‘quid’ it is.”
“That’s a lot of money for entertainment, so I think the good news is that in certain markets – PC, iPhone, mobile – we can see prices coming down.”
“But I do think industry-wide we would benefit from more games out at $19 or $29. I would try more games. Because I’m not going to try a game for $60. It’s a tough decision.
Honestly I have to agree with him – we need more budget titles. I would be much more likely to pick up a game that I have never heard of for $19 than for full price.
Either way it’s nice to see someone from the industry side of things speaking up for the consumer (even if he does exclude his own game.) It’s an expensive hobby so even if just half of the developers out there used a lower price point it would be awesome.
Source via @CVG
The developer said “I’ve thought for a long time that games are too expensive,” going on to say “I don’t put us in that category of course – for what we give you, for sixty bucks or however many ‘quid’ it is.”
“That’s a lot of money for entertainment, so I think the good news is that in certain markets – PC, iPhone, mobile – we can see prices coming down.”
“But I do think industry-wide we would benefit from more games out at $19 or $29. I would try more games. Because I’m not going to try a game for $60. It’s a tough decision.
Honestly I have to agree with him – we need more budget titles. I would be much more likely to pick up a game that I have never heard of for $19 than for full price.
Either way it’s nice to see someone from the industry side of things speaking up for the consumer (even if he does exclude his own game.) It’s an expensive hobby so even if just half of the developers out there used a lower price point it would be awesome.
Source via @CVG
Games back then were mostly made by one developer. Sometimes there would be a couple of guys for music, artwork, etc. but now game developing consists of huge teams, and they take much longer to make, and are obviously more expensive. So I can understand the $60 price-tag for them.
But when you take a look at a Dreamcast game, Shenmue in this case. The game cost $70mil for Sega to make, although it was only sold at $40 (I believe Dreamcast games were that much). That was only one generation ago. Who knows how expensive they'll get next gen, hopefully $60 will be the lock for these games.
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