- How Do They Do That? The Yellow First Down Marker -
"The famous yellow line which shows television viewers how far the team with the ball must go to make a first down has become part of the culture of watching football. The line is created by a patented video overlay technology that was developed by Sportvision, Inc. in 1998. It gives the illusion that a yellow first-down line is painted on the field; however, it is only visible on TV. The players cannot see it." ...
"The famous yellow line which shows television viewers how far the team with the ball must go to make a first down has become part of the culture of watching football. The line is created by a patented video overlay technology that was developed by Sportvision, Inc. in 1998. It gives the illusion that a yellow first-down line is painted on the field; however, it is only visible on TV. The players cannot see it." ...
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