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  1. #16
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    Sep 2009
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    869
    Quote Originally Posted by Dennis.1960 View Post
    I wanted "Pat Bowlen Field at Mile High" but I guess the days when corporations stick their names on everything is here to stay...or at least for the next 21 years anyway
    Ho long was it Invesco Field or Sports Authority Field?. Both companies went the way of the dodo after slapping their name on Mile High Stadium.

  2. #17
    Join Date
    Oct 2015
    Posts
    968
    Empower Field is the Trevor Siemian of stadium names.

  3. #18
    Join Date
    Oct 2010
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    Eastern Seaboard
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    3,276
    I think they're getting around 6 million a year for a total of around 125 million

  4. #19
    Join Date
    Aug 2003
    Location
    Northern California
    Posts
    3,925
    Retirement Field would have been hilarious. I think I'm going to start calling it that.

  5. #20
    Join Date
    Sep 2009
    Location
    West Coast, Denmark
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    8,408
    Quote Originally Posted by Taos_Broncomaniac View Post
    Is it me, or does that look like a Patriots logo?

    Oh well, at least we're not nameless anymore...
    Haha, I was thinking the same thing.

    Other than that, great news (financially). I know this process must have been grinding Ellis' gears for many months.
    Adopted Poster
    AZ Snake Fan

  6. #21
    Join Date
    Apr 2009
    Location
    Loveland
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    8,497
    Quote Originally Posted by Capt. Jack View Post
    I think they're getting around 6 million a year for a total of around 125 million
    That’s all they’re getting, $6 million a year? Is that really worth it?

  7. #22
    Join Date
    Sep 2003
    Location
    Vermont, native of Colorado
    Posts
    9,522
    I will still know it as Mile High.
    That is my story and I'm sticking to it.

  8. #23
    Join Date
    Nov 2011
    Location
    Westminster, CO
    Posts
    13,489
    Quote Originally Posted by Taos_Broncomaniac View Post
    Is it me, or does that look like a Patriots logo?

    Oh well, at least we're not nameless anymore...
    Not just you


    2019 Adopted Bronco: Phillip Lindsay
    2013 Adopt-a-poster: #87Birdman, AZ Snake Fan,
    BSD, Housh, Humcalc and Sophia

  9. #24
    Join Date
    Nov 2005
    Posts
    8,383
    Quote Originally Posted by 2 Minute Warning View Post
    I will still know it as Mile High.
    That is my story and I'm sticking to it.
    You ain't the only one. Although I'd of liked Pat Bolen Field better.
    http://i93.photobucket.com/albums/l7...amp69/asdf.jpg
    And yes it is a scheme problem.
    Adopted player Lindsey

  10. #25
    Join Date
    Nov 2005
    Location
    Huntsville, AL
    Posts
    16,762
    Hey that’s the company that runs my 401k. So now they own the stadium naming rights of my favorite team and my future. I’m scared.
    Last edited by DenverBlood; 09-05-2019 at 06:58 AM.

  11. #26
    Join Date
    Jul 2013
    Posts
    4,907
    Quote Originally Posted by 2 Minute Warning View Post
    I will still know it as Mile High.
    That is my story and I'm sticking to it.
    No big deal. Most are still likely to refer to it as Mile High stadium anyways.

    It is just a name to stare at if stuck in traffic or for announcers to mention when welcoming the TV audience.

    Broncos get some revenue and the local company gets some advertising. Sounds like a win win situation to me.

  12. #27
    Join Date
    Oct 2010
    Location
    Eastern Seaboard
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    3,276
    Quote Originally Posted by Broncos-R-Great View Post
    That’s all they’re getting, $6 million a year? Is that really worth it?

    It's not a lot of money but they are probably still in hock After The Peyton Manning and Von Miller Contracts.


  13. #28
    Join Date
    Sep 2003
    Posts
    311
    I don't like it.

  14. #29
    Join Date
    Oct 2006
    Posts
    9,558
    Quote Originally Posted by MarkB View Post
    Not just you

    This needs to get forwarded to Ellis and Elway. Maybe they can convince Empower to change their logo to orange waves instead for this instance.
    Superbowl 50 MVP Von Miller on February 7th, 2016

  15. #30
    Join Date
    Apr 2009
    Location
    Clinton, MD (via Wash., DC)
    Posts
    2,777


    https://www.denverpost.com/2019/09/0...ile-high-logo/

    How the Empower Field at Mile High logo was developed and where you’ll see it this football season

    The Broncos finally have a naming-rights partner in Empower Retirement, and that means your drive down Interstate 25 past downtown Denver will soon be getting a significant skyline adjustment.

    The waving ridge atop the east and west sides of the stadium will dawn a new logo and signage as part of the team’s 21-year agreement with the Colorado-based retirement solutions company. It features a blue backdrop with “EMPOWER FIELD” in white block lettering beneath three red waves and above three orange mountain peaks resting on the words “AT MILE HIGH.”

    You can see a temporary version hanging on the south outside-facing wall of the stadium. And, once granted approval through the city, permanent fixtures will wrap the stadium inside and out as part of Empower’s public branding effort.

    Football traditionalists might sour at the NFL’s mass commercialization outside a few non-sponsored venues such as Lambeau Field and Arrowhead Stadium. But Broncos Country can at least take solace in the fact its new stadium logo has some local flavor.

    “One of the things I’m most proud about is everything the fans see was designed in-house by Empower and by Colorado residents,” said Steve Jenks, the company’s chief marketing officer, at a Thursday news conference.

    Empower’s decision to include “at Mile High” in its name and logo might have been a point of contention for other interested sponsors; considering the nickname could surpass the formal name in fans’ vocabulary. Empower saw it another way.

    “We think that’s part of the heritage so ‘Mile High’ was never going away,” Empower CEO Ed Murphy said. “We never viewed it in any way impacting adversely our brand.”

    Likely the biggest contention among fans over the new logo is the waving red stripes (maybe just a hue too close to the division rival Chiefs). It’s the same flag design used in Empower’s corporate logo and visually bridges the gap between Mile High and the company’s business offerings. On game days, you’ll see it scrawling across the LED ribbon boards, plastered on the walls behind each end zone and included on a variety of stadium promotions. It will not be painted on the field.

    “We’re excited because the scaffolding is up right now to do the sign over the top of the south scoreboard,” Jenks said. “Then, on both of the north scoreboards, there is signage that will be underneath.”


    Special thanks to Sam_Z for the SB rings collage above

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